Hello fellow photographers! For those who are not familiar, my name is Charlotte Detienne, I am an equine & pet photographer based out of Georgia currently. I am British born and raised with a passion for travel as well as building the Charlotte Dettienne Photography brand.
Traveling around the world means I can oftentimes grow extremely busy and drop the ball on the marketing side of my business. My time and ambition was being stretched thin and I knew it was time to find a better system for my social marketing strategies. I did my research and discovered that CoSchedule was a fan favorite amongst many photographers and better yet, their Marketing Calendar solved all of my problems before I could even mention what they were!
I decided it was time to give Coschedule’s Marketing Calendar a chance, so I logged in, followed their easy step-by-step guide to finish setting up my account. The software immediately provides you with a user-friendly starter guide, simple setup for me to link my professional social media accounts, and a straight-forward explanation on how I could begin scheduling my social marketing posts.
When you select the calendar tab to the left of your desktop, the marketing calendar will appear showing you the software that is going to save you time and energy down the road. If you are like me, you have an idea of which days you would like to post certain content on for example: Mondays are for inspirational quotes while Fridays are a call to action for my clients to schedule a consultation. Viewing my calendar, I simply select the day I would like to schedule on, choose which social platform I plan to use, create my caption and download the perfect portrait for that caption
Personally, I choose to use my Marketing Calendar as a way to share blogs from previous sessions, fun content that prompts potential clients to engage in posts, and build interest in upcoming events. I can easily access my calendar everywhere I go and make adjustments by simply selecting the post and editing the captions!
I have recently contracted my social marketing out to a virtual assistant with no prior experience with the CoSchedule Marketing Calendar, this is what she had to say after working with the software for one day:
“I was nervous about working with a software I had no prior experience with; however, I just ran through the starter guide provided and was able to be up and running with confidence almost immediately. It definitely has me leaning towards switching to the Marketing Calendar for my own business as well!”
When I check on my calendar, I genuinely find myself excited and relieved to see a full calendar completely prepped and ready to go for the month. If you read this blog and you too find yourself lacking the time to properly devote towards your marketing strategies or simply keeping up with posting light content, I highly encourage giving the Marketing Calendar by CoSchedule a try. Take back that fire you had when you first started your business by trusting that this marketing calendar will solve your social marketing problems!
-Charlotte
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